One of the frequent asked questions about affiliate marketing is this: “how can I make more affiliate product sales”.
If you are blogging for a while, you already know how hard it is to sell online. Selling online isn’t easy unless you’re a super affiliate marketer like Zac Johnson, Pat Flynn or John Chow. Of course, I agree they might have struggled in their earlier stages.
What’s the one reason that persuades your blog audience to buy?
Awareness.
If your blog audience are aware of the products you promote, you will have higher conversion rates. If not, you will struggle to make even 1 or 2 sales each month.
Most beginners consider affiliate marketing as “get rich quick scheme” but in reality, it’s really not. To build a successful site that makes more affiliate product sales, you have to work your way up in educating your audience, building rapport with them and then making sales.
If you are wondering how to increase your affiliate sales without actually sounding like a sales guy, here are few amazing strategies to get started. Are you ready? Let’s jump into the details without much ado.
How to increase your affiliate sales?
#1. Turn freebie seekers into paid customers quicklyThe more sooner you turn your freebie seekers (who downloaded your free eBook in exchange of their email) into customers, the more money you can generate from your affiliate marketing journey.
Most people (especially the beginners) focus on increasing their email subscribers by offering incentives such as free reports, eBooks, videos etc. But they forget to turn them into prospects.
What happens when you keep on adding value to your freebie seekers for free? If they see you’re selling something, they will unsubscribe or don’t buy at all!
Why waste time in serving freebie seekers? Make sure to turn them into a customer as soon as possible. Even if you are trying to sell a $5 product, do that quickly. Once they become your customer, you can then upsell them or promote your affiliate products.
People trust you more if they already bought something from you, so your conversion rates would skyrocket if you quickly turn your freebie seekers into buyers.
#2. Use “those special days” to increase affiliate sales
Cyber Monday, Black Friday, Christmas are all those special days where you can get outstanding discounts on most of the affiliate products you promote.
During these special days, people can generally get the deals with around 50 to 80% discounts. Not only it captures most people’s attention but you can quickly increase your sales by leveraging those days.
Write unbiased reviews on the products you promote and republish them when you find some amazing offers on the products you already recommend. This quickly helps you give more visibility to the products and also increase your overall sales (because people love discounts and special offers).
Just in case if you are wondering how these special days articles or posts look like, you can click here to find out more. Usually these kind of articles (made exclusively for special days) increase your affiliate sales no matter what niche you are in because every product owner gives you huge discounts during those days.
#3. Offer extra bonuses to your blog audience
By offering extra bonuses to the people who are already interested in buying products you recommend, you can remove the barrier of “hesitation” and quickly turn them into sales.
For instance, if you are offering a paid eBook (worth $10), you could give it away for free to the people who buy products from you. And you can clearly mention this offer on your product review pages, resources pages or on your blog’s sidebar where you are promoting your products.
Tell them that, they will get all the bonuses once they purchase the products from your affiliate links and ask them to send an email receipt so you can easily track your earnings.
#4. Ask for special discounts from the product owners
If someone’s promoting affiliate products without giving any extra benefits, you will have hard times in grabbing your audience’s attention to buy your products. But if you are giving them a strong reason to buy stuff, they will likely to buy from you instead of your competition.
For instance, SEMrush is a great SEO tool that helps you crush your competitors in every regard. You can use it to estimate a site traffic, analyze your competitor’s backlinks, find their best performing keywords, fix your website issues etc. All in all, SEMrush is the perfect tool for all your SEO needs.
If you are promoting it on your blog, you will more likely to offer their 14-day free trial to convince your readers to buy it. But if you want to get the most out of it, you can offer a 30-day free trial which I’m doing right now on my blog at BloggersPassion.
Here what I’m trying to say you is, by offering a special discount or added benefit that no one else in your niche is doing, you are more likely to increase the sales of the products you are promoting.
Firstly, make a list of all the products you promote, email the product developers that you are genuinely interested in promoting it and ask them to give a special discount or extended trial version so your readers can benefit.
This 1 tip can help you grow your affiliate product sales no matter what niche you are in. You can also giveaway your own paid products such as eBooks, videos when someone buys your affiliate products that I talked above in the #3 tip.
#5. Write case studies
Here’s where most affiliate marketers fail to make more sales. They often write crappy and short product reviews that don’t add any value to their audience. What’s the use of writing product reviews that don’t discuss in details? Don’t write any reviews just for the sake of writing, make sure to spend quality time on writing case studies.
Instead of writing product reviews, write case studies about the products you promote. And you can see some serious conversions on your pages.
Gone are the days where you can increase your affiliate product sales by writing product reviews. Now, no one is buying products after reading product reviews, that is why you need to consider something even more useful.
Writing case studies around the products you recommend gives you two benefits.
- One: you can share your own results (which is great)
- Two: you can share all the pros and cons before you’re already using before recommending it
- Before writing a product review make sure to use the product. By using products before writing any reviews, you will get to know all the pros and cons of it. Online selling is not at all easy, if you want strangers to buy your products, you need to first build credibility. And it comes only when you share honest reviews about the product you promote.
- Once you started using the products you want to promote, work really hard to get the most out of them. If you get great results with the products you use, you can do two things. One is to email the product owner by showing the results you got and then writing a detailed case study on how you got the results.
- If the product owners loved the results you got, they would be glad to give a shout out to you either by linking to your case studies or by tweeting about you. This not only boosts your online credibility but also sends you more visitors to your blogs.
- Always write powerful headlines. If your case studies have generic headlines, no one would like to click. You can use free tools such as Portent to come up with great headlines.
- Don’t use false information. Share the results you got. Include all the screenshots to add credibility. If you can admire your audience with the results you got by using the products you recommend, they will definitely consider buying them.
#6. Make product videos
Whether you know it or not, YouTube is the second biggest search engine after Google. If you bring more people from YouTube to your blogs or your sales funnel, you can make more sales because videos convert like crazy.
According to KISSmetrics, product videos increase conversion rates no matter what niche you are in. According to their research, people are 144% more likely to buy after seeing a product video. That’s insane, right?
So if you want to make more sales, try video marketing.
First off, make a list of 3 to 5 major affiliate products you promote. Then, create in-depth video reviews around them and add your affiliate links in the video description. You can also use annotations to increase your click through rates on videos.
Video marketing is insanely popular and all the successful online marketers are creating videos to build trust and increase their conversion rates. If you want to increase your overall affiliate sales using videos, here are few powerful ideas.
- Carefully optimize your videos. Use your product description wisely. By properly optimizing your videos for search engines, you will get more people visiting your videos. If you’re serving your visitors with what they truly want from the products you recommend, you are more likely to convert.
- Ask people to share and comment on your videos. Even though if they are not interested in buying from you, they are more likely to engage with you if you provide them valuable product video reviews. Get them to take action, ask them to leave comments and share your videos if they like.
- Tell stories through your videos. People love stories. If you can talk about your pain points and how you’ve overcome your fears, they will more likely to listen to you. If you can show them how the products you recommend helped you fix your problems, you’re going to make more sales.
- Always showcase the product features. Talk about them in detail and tell your audience how they are going to help them in solving their problems.
Final thoughts about increasing affiliate sales
Increasing affiliate sales is an art. The more you play with affiliate marketing the more fun you will have with it.Observe how other marketers in your industry are promoting their affiliate products and see if you can follow any of their strategies to grow your sales.
Just don’t lose hope if you are not making any sales, try to think outside of the box and make sure to try the strategies mentioned in this post and you will notice better results in no time. Affiliate marketing is “work harder now and reap the benefits in the long run”, it’s not at all a get rich quick scheme.
So what do you think? If you like this post, share it with others so they can benefit. Do you have any more tips or strategies to increase affiliate sales? If yes, do let me know in the comments below.
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