Last week, Google started rolling out a new mobile friendly update
to its mobile search algorithm. This was aimed at significantly
changing the mobile search results to give preference to mobile ready
web sites over non mobile ready ones. Experts jokingly termed it 'Mobilegeddon',
because all signs indicated that it is a major change in many years,
and will significantly impact websites. But a week after the launch, has
it really been such a significant update?
Thus far, the algorithm doesn't seem to have had as big of an impact as we expected.
Google confirmed in the Webmaster Central blog that the roll out began
on Tuesday, April 21st. Some experts started seeing a difference as
early as the 22nd. Some websites such as SEJ even published a list of
top winners and losers from this mobile friendly update.
However, in many cases, these changes were merely slight disturbances,
and not very significant shifts. Several SEO metric companies such as
Searchmetrics are tracking the update and for the most part, they are
not seeing huge shifts in the Google mobile ranking algorithm just yet.
This is not to say that websites haven't been affected. Quite the
contrary. Some websites certainly seem to be losing and some taking
advantage. But compared to overall search volume for major keywords, the
change isn't huge. However, Google has said that the roll out can last a
week more yet. So maybe we just need to wait a little longer.
According to Moz,
"so far, the big day was April 22nd, and it wasn't that big." Peter
Meyers from Moz has been tracking mobile search results rankings for a
set of top keywords, and according to him, the punch of the update
hasn't fallen, not as yet anyway.
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| Credits: Moz Blog |
Some experts reckon that Mobilegeddon is here. According to
Searchmetrics, 'visible trends can be seen in the new data'. But for the
most part, the webmaster community hasn’t been too impressed with the
level of significance in the mobile results. Ryan Heuser from seoClarity
noted a variance of only 5.1% in Google mobile search results.
This means that most are not noticing significant changes to the mobile
search rankings yet. Again, that might change over the course of the
next week. With that said, there is still time to make your site mobile
friend. Follow the article below to get started on that.
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