As a blogger and a website owner, you’re probably always on the lookout for new and creative ways to monetize your site.
You only have so much inventory to work with and it doesn’t make sense
to flood your homepage with banners, so where you can find more space?
How can you make more money?
The good news is that PropellerAds
is offering a new spin on advertising for bloggers and owners of viral
sites. If you’re looking for a way to double your revenue while
retaining a positive user experience, this might be the way to go.The Benefits of PropellerAds
The most obvious and biggest advantage to using an ad network like PropellerAds is the potential to earn more money. That seems clear enough, but how does this ad network achieve that goal?
One of the keys here is that PropellerAds actually works with a number of different direct advertisers under a variety of different payment schemes. Some advertisers work on a CPM basis, others on CPL or CPA. From the publisher’s point of view, that doesn’t matter as much, because PropellerAds provides real-time optimization for each individual site.
The net result is the highest possible eCPM (effective cost per 1000 views) for each and every site, providing the potential to triple your site revenue. Site integration is easy — just copy and paste some code — and every site visit is suitably monetized for maximum profit.
The Onclick Popunder
The most effective ad unit touted by PropellerAds for publishers are the Onclick pop-under ads. This is the “perfect solution for publishers wanting to get paid for every ad impression.”
The way it works is that when someone visits your website and clicks anywhere on the page, a full page graph ad or landing page will appear underneath as its own browser window. This is far less intrusive than pop-up ads and it doesn’t take the space of a traditional banner ad. When I tested this in Chrome, the pop-under showed up as a new tab rather than a new browser, but the effect is the same.
According to PropellerAds, the effective use of Onclick pop-under ads can result in a significantly higher CPM payout compared to traditional display ads. The ads are guaranteed to be malware-free and you get full analytics to let you know how your monetization is performing.
As expected, this type of advertising is extremely profitable because it ends up right in the face of the end user. At the same time, this could be quite annoying if you didn’t have any user settings in place. When serving this type of advertising through PropellerAds, you can adjust how often these ads will be seen to your audience or even if you want them to be served only after the user makes a first click on your site.
No matter what advertising settings or options you go with, always put your content and user experience first. To get the most out of your content monetization and not diminishing the end user’s experience on your site, we recommend setting these ads at once every 24 hours.
Increase Revenue Even More
In addition to the Onclick pop-under, PropellerAds also offers a number of other diverse ad units that let you not only monetize your regular website, but also your mobile website and even your mobile app. They recommend combining the Onclick pop-under with dialog ads as a bundle to maximize your revenue.
Dialog Ads are designed to work within the context of a mobile website or app. When someone opens up the page, a dialog window appears with an obvious call to action. They can still click on the “cancel” button, but you have some assurance that you are monetizing every user and every visitor, regardless of platform.
If you would rather avoid pop-ups and pop-unders, PropellerAds also offers mobile interstitial ads that are particularly effective when monetizing your free app on smartphones and tablets. A popular example would be to place an interstitial between stages in a mobile game or between pages in a multi-page online guide.
Earn CPM Up to $7 CPM
Every publisher and every website is going to have a slightly different experience for a number of different reasons. That’s why it’s so important that PropellerAds strives for a near 100% fill rate, optimizing the ads to best suit the audience, platform and website. This is how they can provide eCPM rates as high as $7 — with some CPM rates going as high at $10 depending on the geographic location.In the screenshots below you can see what your eCPM and stats might look like on an average between targeting your traffic based off a specific geographic location, and what it may look like with mixed geographic locations.
Geo-graphic targeted traffic:
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