What is the hottest social networking
platform to be on right now? If you thought Pinterest or Instagram, then
you'd be close. But not close enough. If you thought Facebook, you
couldn't have been more wrong! This time, the baton has been picked up
by a network that's a blogging platform as well! A report by Global Web
Index reveals that Tumblr is now the fastest growing social network, with its active user base having grown 120% in the past six months!Fastest growing social networks
Many people underestimate the usefulness of Tumblr, even though it has
huge potential for SEO and social media marketing. Tumblr is quickly
growing in popularity, and is now the fastest growing social network
today!
Pinterest came in second with a 57% growth, followed by Instagram,
LinkedIn, Twitter and YouTube. Guess who came in last? Facebook with a
user growth of just 6%. But then again, when you have more than a
Billion users, how much more can you grow?
Fastest growing apps
The Global Web Index report also revealed some insights into the fastest
growing mobile apps. As expected, Snapchat topped this list, notable
for its popularity with teen and 20-something users.
Snapchat grew 56% this year, followed by Facebook Messenger and
Instagram. But there’s a huge caveat here — Facebook literally forced
all of its users to download the Facebook Messenger app in order to send
private messages to people on their friends list. You have to wonder
how much its user base would have grown had that not been the case.
While Facebook reigns supreme in terms of user base on both desktop and
mobile, GWI notes that it has some major challenges to face:
Firstly, people are growing tired of it, with 50% of members in the UK and US saying that they’re using it less frequently than they used to (rising to 64% among teens)… Since the start of 2013, we've seen behaviors like sharing photos and messaging friends fall by around 20 percentage points.
Why are we sharing these stats? Well these are the places social
marketers are supposed to be right now! Strike the iron while it is hot,
or not at all! Good luck :)
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