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New networks don't make highlights unless they bring something new to the table. Ello, the social network,
promises to be anti-Facebook in that it isn't cluttered with ads and
spam, whereas Tsu, another new social network, shares its advertising
revenue with users and thus allows them to get paid for their social
media activity.
Whether these new startups can go up against the likes of Facebook is
another matter. But each has a potentially game-changing idea, and some
social media power users would rather be on the other side if that
happens.
Build contacts
When a network is new, people are more willing to connect because
everyone is there exactly to find new friends (plus spam has not spoiled
the game yet). At this stage, you can easily find out who is here for
fun, and who means business. You can easily identify authoritative
profiles, and build strong links with them. These profiles are likelier
to respond because they themselves are new to the network and are
looking for connections.
Get ahead of the competition
Being first means being put in the spotlight: It’s easier to build your
network when you represent the well-established and well-recognized
minority. Not only do you get the hang of it before anyone else, you can
quickly become an authority and carry on with that reputation.
For example, early users on Twitter who started marketing gained
followers quickly because there was little to no competition, and since
so many new users were flocking to the network, they were looking for
suggestions and found the users already marketing. Some brands took off
in this way.
Become an expert
Become an expert on the new network. It helps to be a power user,
especially if the community/site becomes big (Easier to build
relationships with new members/visitors. Social proof can help to build
the trust immediately). You can even suggest improvements to the site.
Founders are more likely to listen to a power user.
Also, various networks offer bug bounty programs for power users who are paid to find bugs and security loopholes in the network.
Have you joined any new social networks of late? Let us know of your experiences in the comments section below. Cheers :)
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